Yahoo!! Will be allowing its users to customize advertising on its website by the end of August, providing its users with the ability to control their privacy online following a congressional probe into potential privacy problems stemming from companies that tailor Internet advertising to consumers’ Web surfing.
Web sites like Yahoo and Google track users’ searches on their own Web sites to produce relevant ads. More recently, some cable Internet providers have experimented with a Web advertising service that tracks people’s activity on multiple Web sites. That service was the subject of a recent committee hearing.
Yahoo’s new opt-out capability will be available by the end of August and expands the company’s existing opt-out program for customized advertising on third-party networks.
Source: CNN
