According to Yahoo!! Official Search Marketing Blog, they have improved the quality and relevancy of their ads in Yahoo! Publisher Network.
YahooPete, The official forum representative posted and informed webmasters regarding this improvement at various webmaster forums including – WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums with details.
According to YahooPere, New technology is already live and you can start taking advantage of it from the moment now.
Just create a Content Match Campaign Keeping in mind below basic guidelines while setting up your campaign:
- Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
- See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
- Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.