Ankit Rawat

SEO is about providing good content, building good backlinks and promoting your website using social networking websites. So what exactly is advanced SEO ?

If content and link building form the basis for SEO, what else is left to do? In fact there is so much more than can be done. Advanced SEO concentrates on many of the following:

• Advanced keyword research – this looks beyond expected keywords and looks at variations, misspellings and long-tail keywords

• Analytics - analytics plays a big role in advanced seo. Every aspect of your visitors stay on your site is analyzed. Which pages they visited, how long they stayed, which page they arrived and left through and which search terms are being used to find your pages.

• Page optimization – if keyword variations are used to find your pages, those variations can be optimized to deliver more traffic and higher rankings.

• Advanced link building – developing links that are targeted and use appropriate anchor text.

• Page design – advanced seo techniques look at tweaking pages to ensure that every component on that page assists in the search engine rankings.

• Researching competitors – your competitors in the rankings can be researched to find weaknesses that can be used to climb above them in the rankings.

Advanced SEO is designed to take a website and fine tune it. The aim is often to leapfrog a competitor in SERP’s or to move up one or two places to get above the ‘fold’ on the results pages. Advanced SEO requires a lot of skill and abundant patience to get the required results.