Vodafone unveils App store in India

Vodafone India has launched a mobile application store powered by Appia, one of the world’s largest open application market place. The new mobile application store provides over 10,000 paid and free apps to over 145 mn subscribers of the operator in the country across all the major operating systems including Java, Symbian, Android and Blackberry.

The application store includes apps centered across popular categories including games, entertainment, social networking and local culture, offering all Vodafone India Mobile (2G/3G) customers to purchase and download applications and games for use on their GPRS enabled handsets.

” The store will present the best the world has to offer in mobile applications, giving Vodafone subscribers an expansive catalog of games and apps to entertain and enrich their lives”, said Kumar Ramanathan, Chief Marketing Officer, Vodafone India talking about the app store.

The store currently supports over 3,500 different devices, and is optimized to match applications to each subscriber’s specific device, said a company statement.

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