Ankit Rawat

This tag is quite OLD introduced by Google in 2006. Google generates completely automated descriptions (snippets) that appear under a page in the search results. This process includes content on the page as well as references to that page that appear on other websites.

Open Directory Project, or ODP is also among one of the source Google generate Snippets. However some webmasters dont want search engines to use ODP for generating snippets… and for those webmasters noodp tag is introduced.

Below code will direct all search engines supporting the noodp meta tag not to use Open Directory Project or ODP information for the page’s description:

<META NAME="ROBOTS" CONTENT="NOODP">

I’m not sure if any other search engine instead of Google and MSN is using this …

To direct Google Bot from using this inf to describe a page, use the below code:

<META NAME="GOOGLEBOT" CONTENT="NOODP">

More information, can be seen at webmaster help center.

Tags: Search Engine Optimization, SEO