Microsoft Becomes Official Apache Sponsor

Microsoft has agreed to provide monetary and technical support to the Apache Software Foundation, an open source effort that promotes community-built tools and services.

Jim Jagielski, Chairman of the ASF, had this to say about the sponsorship:

“We thank Microsoft for their generous sponsorship that goes towards supporting The Apache Software Foundation and the over 60 top level projects in use and development within the ASF,” said ASF Chairman Jim Jagielski. “The ASF Sponsorship program is an excellent way for companies and organizations to show their commitment and enthusiasm towards the ASF and The Apache Way, and helps to ensure that highly innovative, freely-available and community-based/consensus-developed software can continue to flourish and thrive within one of the most successful and respected communities in Open Source. Microsoft’s sponsorship makes it clear that Microsoft ‘gets it’ regarding the ASF.”

The European Commission, which already has imposed more than $1 billion in fines on Microsoft, earlier this year said it’s eyeing the possibility that the company is still violating monopoly laws by failing to make its products interoperable with competitors’ offerings and by illegally bundling its Internet Explorer Web browser with the Windows operating system.

Source: Information Week

Microsoft BrowseRank is it Google PageRank Killer ?

Seems like Google PageRank Killer has arrived, Microsoft announced its new tool something similar to Google PageRank called BrowseRank.

Acording to BrowseRank: Letting Web Users Vote for Page Importance, a paper from the SIGIR (Special Interest Group on Information Retrieval) conference this week in Singapore.

“The more visits of the page made by the users and the longer time periods spent by the users on the page, the more likely the page is important. We can leverage hundreds of millions of users’ implicit voting on page importance,”.

Authors for the above PDF documents are Bin Gao, Tie-Yan Liu, and Hang Li from Microsoft Research Asia and Ying Zhang of Nankai University, Zhiming Ma of the Chinese Academy of Sciences, and Shuyuan He of Peking University.

Yes, this is something interesting and lets wish for the success of this technology 😉 !! I think Instead of working hard on finding PaidLinks Google is supposed to find something like this !!

Source: cnet

adCenter Launches Quality-Based Ranking Algorithm In UK and Canada

Over a year ago, Microsoft adCenter launched a quality ranking component to their search ads. That rollout was available to US advertisers…that is, until now.

The adCenter blog announced that the UK and Canadian ads will now be based off this quality-based ranking system. So now, for your ads to show in the “mainline” section (the ads that appear above algorithmic search results) you will need to pass a certain threshold of quality. This quality component seems to be made up of your click-through rate and maximum bid.

Major Live Search July 2008 Update

Wallboy of WebmasterWorld reported huge SERP changes at Live Search. According to him he got pushed from #1 to #41 for his main keyword. He had also reported that other competitors are also disappeared from the main page. Where as on the other hand BaseVinyl reported that he got #2 from his previous #60 position.

This update has major changes as well. Most are happy, at the moment, but it does not mean that the results are more relevant. I’ll keep an eye over this and I’ll let you know about any significant changes.

Microsoft announced QnA

So finally after Yahoo! Answers Microsoft introduced “Renaissance” release of Live Search QnA Beta. According to Live Search Official Blog Microsoft currently have 3 goals in mind.

  1. They want to Focus on the QnA experience for there new users.
  2. They want to Encourage there users to discover content and functionality in new ways.
  3. Highlight and award higher quality content by featuring members who are Top Contributors in given areas of expertise.

Lets wish Microsoft best-of-luck with this new release !!