Ankit Rawat

Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for “Approx Search Volume: June” and “Approx Avg Search Volume.” Here is a screen capture:

By definition, the “Previous Month’s Search Volume” column “shows the previous month’s search volume on Google for each keyword, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.” The “Avg. Search Volume” column “shows the average monthly search volume on Google for each keyword over a recent 12-month period, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.”

Source: SearchEngineRoundtable.