Every one was worried about this …. what will happen if Google will enter Search Engine Marketing Business ? … But finally Google has announced that they are going to sell Performics Search marketing business to some 3rd party … However its not yet clear that to whom they are going to sell Performics Search Marketing Business.
However Google had planed to merge affiliate marketing business into existing Google operations.
Acording to Matt Cutt’s:
People hold Google to a unbelievably high standard, and I think it’s important that we try very hard to avoid any conflict of interest — or even the appearance of conflict of interest — in our business.
This is really a Great Step from Google So as to maintain Quality and Trust among its users.
More details about this can be seen at Google Official Blog here.