Ankit Rawat

A WebmasterWorld thread reported, Now webmasters can display there Google Adsense contextual and placement-targeted ads in FeedBurner feeds.

The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468×60 and 300×250. “Generally, the 300×250 size will display when there’s more content and when your feed is being viewed in a device with a larger display,” explains Google. You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.

In my personal view this is a Good move, but the only flaw i can see those peoples who use feed readers are tech-savvy readers that are less likely to click on ads.