Yahoo to Close Its Ambassador Program
July 24th, 2008 | by Ankit |Barry reported in his post today that Yahoo!! is going To discontinue Its Ambassador Program as on September 30, 2008.
The Ambassador program was about providing a certification process for advertisers. Like Google have one called Qualified Adword Professional.
According to the mail, Yahoo!! sent to their Ambassadors:
The Yahoo! Ambassador program was specifically developed to help marketers drive sales leads to their clients. For the last four years, Yahoo! has made an effort to enhance the program to provide the greatest added value to our users. After a thorough evaluation of the program, we have decided to discontinue the program. The Ambassador Program, except for the limited use of the Ambassador Logo as noted below, shall be terminated as of September 30, 2008.
Looks like this is another step from Yahoo!! towards outsourcing its paid search business to Google.
Forum Discussion at: WebmasterWorld
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