Steps To a Good Internal WebSite Structure

March 17th, 2008 | by Ankit |

A website’s inner structure is very much important in terms of usability as well as for SEO. I had seen hell lots of tips and tricks on having a Good Internal Structure for a Website… but m going to tell some simple tricks which will take minimum of 5-10 minutes and will make your website user as well as seo friendly !! So here are my tips …

Don’t Link a Page to itself.
(i.e.. a post title linking to itself on the post page.)
For bloggers: Find <a href=”<?php the_permalink() ?> in your post.php file and remove it.
Avoid several links to one and the same page [from one place].
Example: with blogs we usually see 3 links to a post page:
1. Title: site.com/page_url
2. “Comments” link: site.com/page_url#comments
3. “Read more” link: site.com/page_url#more
Although this is good for users as it helps in navigation to go to the post part they want to go. But for spiders these links might be distracting, so it is recommended to use nofollow tag.
Use Niche Anchor Text while Linking to older post.
(i.e… While linking to some old or related post, don’t use anchor’s like this post - or here - type proper anchor text.)
Use only one type of blog archives.
(i.e.. Wordpress have nearly 3 types of archive: by date, by category and by author. I will suggest to go for the second type. It is useful from users point of view as it is easy to find post related to some topic. It is also nice while talking about SEO as it contains your keywords.)
Take care that each of your pages has internal outlinks.
(i.e … Normally i had seen people used to forget to link to other web pages from Contact Us page… as if a spider goes there, it has nowhere to go then. You can call it an internal dangling link (It is also wise to optimize your 404 page this way).

It is also recommended to check my Post for SEO Tips and On Page SEO.
Source: SEOSmarty

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