Search Engines Hates

March 1st, 2008 | by Ankit |
$100 In Free Links From Text Link Ads!

I had already discussed about links in deep in my article Nofollow Links and Links-Per-Page.
In this article I’m telling some points as requested in a mail today from Robin… he was asking me to tell some of the basic points which search engines hates … so here are some of the points .. i got over some SEO blog … and find them really helpful and easy to understand .. m not editing it anywhere .. so if u have any kind of problem in understanding any of the below point just leave me a comment about that and i will try my best to help you out .. ;)… so below are the points:

  1. Never Seek Quick Fixes: If a service promises too much, it probably will not deliver any real long-term value. Products that promise millions of unique visitors or services that email millions of “eager” recipients are anything but quick fixes - they are immediate problems. Subscribing to these services usually results in search engine banishment!
  2. Avoid Link Farms: Link farms are sites that link to numerous other sites with the hopes of improving page rankings. Beware: link farms spell immediate trouble - so avoid them at all costs! Engines like Google interpret link farms as spam and actually remove participating Web sites from search engine indexes.
  3. Avoid Splash Pages: Flash and heavily graphic introductions prohibit engines from crawling your site. Because crawlers work best with text links, splash pages are very troublesome. A good rule of thumb: always keep your most valuable and compelling information up-front and in text. Bob’s Big Boy (www.bigboy.com) uses a splash page and, as a result, prohibits crawlers from reaching the body of the site.
  4. Avoid Frames: Never use pages with frames. Frames are too complex for the crawlers and too cumbersome to index.
  5. Avoid Cookies: Never require cookies for Web site access! Search engine crawlers are unable to enter any cookie-required materials; similarly, crawlers are unable to enter or index secure pages (https, password protection, etc).
  6. Avoid JavaScript when Possible: Though JavaScript menus are very popular, they disable crawlers from accessing those links. Most, well-indexed Web sites incorporate text-based links primarily because they are search engine friendly. If necessary, JavaScript should be referenced externally.
  7. Avoid Search-Box Navigation: Never rely on search boxes for site navigation; engine crawlers are incapable of entering text into search boxes and will be unable to find those pages.
  8. Avoid Redirects: Search engines frown upon companies that use numerous Web sites to redirect to a single Web site.
  9. Avoid Internal Dynamic URLs on the Home page: Though many sites incorporate internal dynamic links, they should not incorporate those links on the home page. Engine crawlers are currently ill-equipped to navigate dynamic links - which often pass numerous parameters using excessive characters.
  10. Session ID’s: Do not leave URL session ID’s on for engine crawlers; they will be unable to access and index your site.
  11. Eliminate Pop-Up Ads: Search engines frown upon pop-up advertisements - especially when they occur on the home page! Eliminating all pop-up ads will win favor with the engines and make your site more crawler friendly.
  12. Eliminate Hidden / Invisible Text: Search engines immediately recognize hidden text and consider such practices to be “cheating.”

For More help visit Google Webmasters Guidelines.

Apart from this .. while doing something .. always ask yourself what you are doing is right ? will it help your user in any way ? if the answer is NO then don’t do that … and if it is Yes then go for it :-)

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