Search Ad Performance Reports Improved By Yahoo !!

July 29th, 2008 | by Ankit |

The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include:

  1. Ad ID column – This column displays your Ad’s ID number.
  2. Ad: – This column provides a visual representation of your ad, including its title, short description and display URL.
  3. Destination URL.

In addition to these changes, Yahoo moved the various status changes into a single column named “ad statuses.” These new columns can be exported and downloaded into a third-party system, if needed.

News Source: Search Engine Land

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