http://ankitrawat.com/blog/google-yahoo-disclosed-terms-of-ad-pact Sat, 28 Nov 2009 18:58:21 +0000 hourly 1 http://wordpress.org/?v=3.0 http://ankitrawat.com/blog/google-yahoo-disclosed-terms-of-ad-pact/comment-page-1#comment-1282 Great Advertising News Wed, 13 Aug 2008 20:24:53 +0000 http://ankitrawat.com/blog/?p=237#comment-1282 I think that the Google/Yahoo advertising pact will be bad for the advertising industry in general, regardless of how the agreement is worded. Ultimately ad prices will go up and publisher payments will decrease. Google will control a large share of the advertising market, so advertisers will see that a large percetnage of click volume is coming from Google, and minimal from Yahoo/MSN. It will not be worth their while to continue advertising with Yahoo/MSN, and will shift all of their advertising dollars to Google. Google in turn then will command a larger share of the market, and will naturally increase prices of ad, this is just basic economics. Also, publisher payouts will decrease since the other ad networks will have less ads, and less inventory to display, so publishers wouldn't earn enough by showing their ads, then Google will have a large share of the publishing market, and the competitors will have dried up, so they will naturally decrease publishers payouts. Proponents of the deal, that say publoshers can turn to other kinds of advertising are wrong, since banner ad advertising doesn't yield as much money, and users tend to view it as a distraction, while text ads are viewed as relevant content. I think that the Google/Yahoo advertising pact will be bad for the advertising industry in general, regardless of how the agreement is worded. Ultimately ad prices will go up and publisher payments will decrease. Google will control a large share of the advertising market, so advertisers will see that a large percetnage of click volume is coming from Google, and minimal from Yahoo/MSN. It will not be worth their while to continue advertising with Yahoo/MSN, and will shift all of their advertising dollars to Google. Google in turn then will command a larger share of the market, and will naturally increase prices of ad, this is just basic economics. Also, publisher payouts will decrease since the other ad networks will have less ads, and less inventory to display, so publishers wouldn’t earn enough by showing their ads, then Google will have a large share of the publishing market, and the competitors will have dried up, so they will naturally decrease publishers payouts. Proponents of the deal, that say publoshers can turn to other kinds of advertising are wrong, since banner ad advertising doesn’t yield as much money, and users tend to view it as a distraction, while text ads are viewed as relevant content.

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