Google Sold Performics To French Company

August 7th, 2008 | by Ankit |

Barry found this over smartmoney, that Google has sold off the search marketing division of DoubleClick, Performics, to a French company named Publicis Groupe.

After Google aquired Doubleclick they got Performics (A division of Doubleclick) Google was supposed to Sell SEO Business due to the conflict of interest in owning such a company.

The transaction is still subject to some customary closing conditions, but it is expected that the deal will close something in the third quarter of 2008.

About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications. For more information, visit www.publicisgroupe.com.

Source SearchEngineLand and SmartMoney.

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