Ankit Rawat - SEM (Search Engine Marketing) & SEO Blog » Yahoo http://ankitrawat.com/blog Fri, 28 Nov 2008 09:15:37 +0000 http://wordpress.org/?v=2.6.3 en Yahoo Improves Relevancy Of Ads For Publisher Network http://ankitrawat.com/blog/yahoo-improves-relevancy-of-ads-for-publisher-network/ http://ankitrawat.com/blog/yahoo-improves-relevancy-of-ads-for-publisher-network/#comments Mon, 13 Oct 2008 10:17:01 +0000 Ankit http://ankitrawat.com/blog/?p=567 According to Yahoo!! Official Search Marketing Blog, they have improved the quality and relevancy of their ads in Yahoo! Publisher Network.

YahooPete, The official forum representative posted and informed webmasters regarding this improvement at various webmaster forums including - WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums with details.

According to YahooPere, New technology is already live and you can start taking advantage of it from the moment now.

Just create a Content Match Campaign Keeping in mind below basic guidelines while setting up your campaign:

  • Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
  • See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
  • Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.

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]]> http://ankitrawat.com/blog/yahoo-improves-relevancy-of-ads-for-publisher-network/feed/ Google and Yahoo to Delay Ad Deal http://ankitrawat.com/blog/google-and-yahoo-to-delay-ad-deal/ http://ankitrawat.com/blog/google-and-yahoo-to-delay-ad-deal/#comments Fri, 10 Oct 2008 11:32:10 +0000 Ankit http://ankitrawat.com/blog/?p=540 Both Yahoo!! and Google had agreed to delay there Yahoo and Google Ad Deal, the main reason behind the delay is because thay want to give Justice Department some more time to investigate its antitrust implications.

The deal calls for Google to place ads alongside some search results on Yahoo.

Critics of the deal fear it will lead to higher prices for paid search advertising, while Google-Yahoo contend the arrangement will enable Yahoo to deliver more relevant ads.

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]]> http://ankitrawat.com/blog/google-and-yahoo-to-delay-ad-deal/feed/ Yahoo! To Help Mumbai Cops Against Terror http://ankitrawat.com/blog/yahoo-to-help-mumbai-cops-against-terror/ http://ankitrawat.com/blog/yahoo-to-help-mumbai-cops-against-terror/#comments Tue, 07 Oct 2008 12:30:07 +0000 Ankit http://ankitrawat.com/blog/?p=515 Yahoo Corporation which used to employ one of the alleged terrorists of terror group Indian Mujahideen, has finally agreed to cooperate with the Mumbai police, after its employee was arrested for allegedly sending terror e-mails for the Indian Mujahideen.

Yahoo will provide vital information about the accused of sending terror emails on behalf of the Indian Mujahideen, Mohammed Mansoor Asghar Peerbhoy.

Looks like a noble step from Yahoo! To Fight Against Terror !!

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]]> http://ankitrawat.com/blog/yahoo-to-help-mumbai-cops-against-terror/feed/ Yahoo News Beta Testing Its New Design http://ankitrawat.com/blog/yahoo-news-beta-testing-its-new-design/ http://ankitrawat.com/blog/yahoo-news-beta-testing-its-new-design/#comments Sat, 04 Oct 2008 14:05:15 +0000 Ankit http://ankitrawat.com/blog/?p=487 According to a post at TechCrunch, Yahoo News with over 44 million unique visitors a month is testing new design, Looks like they aee trying to Know If a user is getting bored easily or not.

According to Alan Warms, Yahoo’s VP GM of News, this feature incorporates the Buzztracker technology that Yahoo acquired last year.

This beta version have some interesting features like from where the user is originated, Like if a reader is coming from Digg or Yahoo Buzz, only five paragraphs of their news stories will be shown initially, with the related links prominently featured (Yahoo figures that these readers are more likely to click through to new stories, and are less concerned with reading the full article).

However, Readers who visit Yahoo News directly will be shown the full articles by default, and there will be an option for all readers to automatically show full articles.

Looks like a great move to me !!

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]]> http://ankitrawat.com/blog/yahoo-news-beta-testing-its-new-design/feed/ Yahoo!! Introduced New Site Explorer Design http://ankitrawat.com/blog/yahoo-introduced-new-site-explorer-design/ http://ankitrawat.com/blog/yahoo-introduced-new-site-explorer-design/#comments Sat, 04 Oct 2008 06:59:08 +0000 Ankit http://ankitrawat.com/blog/?p=485 Looks like Yahoo Site Explorer has pushed there beta design to everyone,  The new design have some additional features including but not limited to:

  • Site URL.
  • Number of pages known.
  • Number of pages crawled.
  • Number of host on this domain.
  • Number of inlinks.
  • Number of inlink domains.
  • Number of outlinks.
  • Number of outlink domains.

Looks like a nice move from Yahoo!! This new release have a new look + some more additional and helpful features.

Forum discussion at DigitalPoint Forums.

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]]> http://ankitrawat.com/blog/yahoo-introduced-new-site-explorer-design/feed/ Yahoo SERP’s Update Towards The End Of September ? http://ankitrawat.com/blog/yahoo-serps-update-towards-the-end-of-september/ http://ankitrawat.com/blog/yahoo-serps-update-towards-the-end-of-september/#comments Mon, 29 Sep 2008 13:30:56 +0000 Ankit http://ankitrawat.com/blog/?p=455 I was shocked when webmasters started reporting about Major update in yahoo SERP’s at WebmasterWorld & DigitalPoint Forums later on confirmed by Barry at search engine land, Usually Yahoo!! used to update SERP’s the the begining of every month. Like we just had One Update at the beigining of this month.

However, Yahoo Search Blog haven’t confirmed about this situation but lets wish they do some official comment about this update.

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]]> http://ankitrawat.com/blog/yahoo-serps-update-towards-the-end-of-september/feed/ Yahoo’s Testing New Site Design http://ankitrawat.com/blog/yahoos-testing-new-site-design/ http://ankitrawat.com/blog/yahoos-testing-new-site-design/#comments Mon, 22 Sep 2008 14:02:43 +0000 Ankit http://ankitrawat.com/blog/?p=421

Tamar found an Interesting article at reuters, According to the article Yahoo is doing an overhaul of its homepage.

According to Yahoo, Just 15% of the users were able to see the new design.

Forum Discussion Continues at: WebmasterTalk

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]]> http://ankitrawat.com/blog/yahoos-testing-new-site-design/feed/ Yahoo SERP’s Update For September 2008 http://ankitrawat.com/blog/yahoo-serps-update-for-september-2008/ http://ankitrawat.com/blog/yahoo-serps-update-for-september-2008/#comments Mon, 08 Sep 2008 17:20:29 +0000 Ankit http://ankitrawat.com/blog/?p=358 After August update, according to a WebmasterWorld Thread, Yahoo !! Had recently changed there algorithm and looks like most of the webmasters are happy with this update and are getting some decent traffic into there websites.

Many webmasters claimed 80% - 50% increase in there traffic. However, Yahoo !! haven’t officially announced something about this update.

Please post your comment if u have seen nykind of update in you yahoo !! rankings.

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]]> http://ankitrawat.com/blog/yahoo-serps-update-for-september-2008/feed/ Yahoo! Site Explorer Gets New Features http://ankitrawat.com/blog/yahoo-site-explorer-gets-new-features/ http://ankitrawat.com/blog/yahoo-site-explorer-gets-new-features/#comments Sat, 23 Aug 2008 07:43:08 +0000 Ankit http://ankitrawat.com/blog/?p=305 Yahoo!! Search Blog announced some new interface with more dynamic features.

The new design boosts a new Site Summary page providing interesting statistics for sites that have been authenticated with Yahoo!! Site Explorer and have some more advanced features including but not limited to:

  1. Site URL.
  2. Number of known pages.
  3. Number of crawled pages.
  4. Number of host on this domain.
  5. Number of inlinks.
  6. Number of inlink domains.
  7. Number of outlinks.
  8. Number of outlink domains.

Dynamic URL Rewriting rules has been increased from 3 to 10.

Here’s an image of the new interface as well:

More features can be seen at: https://siteexplorer.search.yahoo.com/new/

Yahoo Site Explorer

Yahoo Site Explorer

Reported by: Barry and Tamar.

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]]> http://ankitrawat.com/blog/yahoo-site-explorer-gets-new-features/feed/ Yahoo Buzz Now Open For All Publishers http://ankitrawat.com/blog/yahoo-buzz-now-open-for-all-publishers/ http://ankitrawat.com/blog/yahoo-buzz-now-open-for-all-publishers/#comments Tue, 19 Aug 2008 03:38:26 +0000 Ankit http://ankitrawat.com/blog/?p=277 Yahoo Buzz, is now open to all publishers. Yahoo announced that any Yahoo user can now “buzz up” any content from any publisher on the Web.

Yahoo buzz, was launched in feb this year but was limited to 100 publishers as beta testing was going on, Later they accepted few more publishers. According to Yahoo!! they have about 5Million users participated at Yahoo!! Buzz, Now anyuser can submitt content from net at Yahoo Buzz.

If you are a publisher then you can get your button from here and If you want to submitt content then you can do that from here.

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