Archive for the ‘Yahoo’ Category
Monday, October 13th, 2008
According to Yahoo!! Official Search Marketing Blog, they have improved the quality and relevancy of their ads in Yahoo! Publisher Network.
YahooPete, The official forum representative posted and informed webmasters regarding this improvement at various webmaster forums including – WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums with details.
According to YahooPere, New technology is already live and you can start taking advantage of it from the moment now.
Just create a Content Match Campaign Keeping in mind below basic guidelines while setting up your campaign:
- Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
- See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
- Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.
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Friday, October 10th, 2008
Both Yahoo!! and Google had agreed to delay there Yahoo and Google Ad Deal, the main reason behind the delay is because thay want to give Justice Department some more time to investigate its antitrust implications.
The deal calls for Google to place ads alongside some search results on Yahoo.
Critics of the deal fear it will lead to higher prices for paid search advertising, while Google-Yahoo contend the arrangement will enable Yahoo to deliver more relevant ads.
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Tuesday, October 7th, 2008
Yahoo Corporation which used to employ one of the alleged terrorists of terror group Indian Mujahideen, has finally agreed to cooperate with the Mumbai police, after its employee was arrested for allegedly sending terror e-mails for the Indian Mujahideen.
Yahoo will provide vital information about the accused of sending terror emails on behalf of the Indian Mujahideen, Mohammed Mansoor Asghar Peerbhoy.
Looks like a noble step from Yahoo! To Fight Against Terror !!
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Saturday, October 4th, 2008
According to a post at TechCrunch, Yahoo News with over 44 million unique visitors a month is testing new design, Looks like they aee trying to Know If a user is getting bored easily or not.
According to Alan Warms, Yahoo’s VP GM of News, this feature incorporates the Buzztracker technology that Yahoo acquired last year.
This beta version have some interesting features like from where the user is originated, Like if a reader is coming from Digg or Yahoo Buzz, only five paragraphs of their news stories will be shown initially, with the related links prominently featured (Yahoo figures that these readers are more likely to click through to new stories, and are less concerned with reading the full article).
However, Readers who visit Yahoo News directly will be shown the full articles by default, and there will be an option for all readers to automatically show full articles.
Looks like a great move to me !!
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