Archive for the ‘Microsoft’ Category
Sunday, July 13th, 2008
Over a year ago, Microsoft adCenter launched a quality ranking component to their search ads. That rollout was available to US advertisers…that is, until now.
The adCenter blog announced that the UK and Canadian ads will now be based off this quality-based ranking system. So now, for your ads to show in the “mainline” section (the ads that appear above algorithmic search results) you will need to pass a certain threshold of quality. This quality component seems to be made up of your click-through rate and maximum bid.
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Tuesday, July 8th, 2008
Wallboy of WebmasterWorld reported huge SERP changes at Live Search. According to him he got pushed from #1 to #41 for his main keyword. He had also reported that other competitors are also disappeared from the main page. Where as on the other hand BaseVinyl reported that he got #2 from his previous #60 position.
This update has major changes as well. Most are happy, at the moment, but it does not mean that the results are more relevant. I’ll keep an eye over this and I’ll let you know about any significant changes.
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Thursday, May 22nd, 2008
So finally after Yahoo! Answers Microsoft introduced “Renaissance” release of Live Search QnA Beta. According to Live Search Official Blog Microsoft currently have 3 goals in mind.
- They want to Focus on the QnA experience for there new users.
- They want to Encourage there users to discover content and functionality in new ways.
- Highlight and award higher quality content by featuring members who are Top Contributors in given areas of expertise.
Lets wish Microsoft best-of-luck with this new release !!
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