Now AdSense Features With DoubleClick Cookies

August 9th, 2008 | by Ankit |

Google Blog announced some key enhancements that Google Adsense will now be offering a better experience for users and better value for advertisers and publishers, with the help of the technology they have acquired with DoubleClick.

Features that will be available in the coming months are:

  1. Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
  2. Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
  3. Improved Ads Quality: Brings performance improvements within the Google content network.
  4. View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

Google is enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don’t have to make any changes on their websites as Google continue integration efforts and offer additional enhancements. This also means that with one click, users can opt out of a single cookie for both DoubleClick ad serving and the Google content network. (If a user has already opted out of the DoubleClick cookie, that opt-out will also automatically apply to the Google content network.)

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One Response to “Now AdSense Features With DoubleClick Cookies”

  1. By Ad Manager on Aug 10, 2008

    This also means Google will begin to use behavioral targeting with data from their massive ad network and DoubleClick.

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