9 Simple Video Search Engine Optimization Techniques, By: Gregory Markel

August 19th, 2008 | by Ankit |

According to Gregory Markel, Video Search Engine Optimization is extremely popular as web2.0 is growing fast, It’s helpful for branding and reputation management. The great thing about Video Search is It’s free! You don’t have to pay for the submission cost or cost per click. It gets provides you with Google.com search engine result presence, many social/viral/community benefits and a mobile presence.

Here are the simple and effective 9 Steps for Video Search Engine Optimization:

  1. YouTube will tell you what’s popular on their site with its search suggestions. It will tell you what keyword related to your keywords are most popular at YouTube. Type a keyword related to your content then sort by “most viewed content” and you will see the most popular videos on YouTube related to your terms.
  2. Knowing what type of content is most popular with viewers can strategically aid the shaping of your video based marketing plan.
  3. Submit to many video search engines to get the most visibility, not just YouTube.
  4. Create a video response to popular videos that are related to your video content in some way and include audio and visual call to action to visit your video. These will appear in close proximity to popular content allowing your visibility to piggy back on the popular video.
  5. Leaving with an active URL in your description. They’re clickable! Conclude your video with an instruction/visual cue to click on the link.
  6. Use video annotations to convey text information and link to other YouTube videos.
  7. Add comments on popular videos that include a coded URL call to action.
  8. Become a YouTube partner channel, get featured, promoted and share ad revenue.
  9. Allow comments. If you don’t, you won’t be able to rank well in hyper-competitive areas.

He was speaking at a Conference, More details and full coverage can be seen at Bruceclay or at Seroundtable.

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