Archive for November, 2008

AdWords Keyword Tool Now Clearly Showing Trademarked Keywords

Friday, November 7th, 2008

I’m not sure if you have noticed this yet! or not but Google AdWords Keyword Tool is Now Clearly Showing Trademarked Keywords as shown in the below image:

Source: Seroundtable

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Google – Yahoo Ad Deal Ends

Friday, November 7th, 2008

As we all know that Google and Yahoo ad Deal was delayed last month, Looks like an end of the Google – Yahoo advertising era, Google officially announced about Ending of there agreement with Yahoo!!

Looks like google and yahoo was not happy with the government’s involvement in reviewing the agreement. Also, some advertisers were having problems with this deal. Instead of pursuing a legal battle, Google and Yahoo decided to part ways, which is unfortunate for those who really wanted this to happen.

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Google Webmaster Tools External Link Tracker – GLYNC

Friday, November 7th, 2008

Google Cache Blog announced release of there new tool called GLYNC, This tool will help you in getting the historical data of links you have accrued over time using Google Webmaster Tool.

Right now the tool is available with 2 versions:

  • Basic Version 1.0b – This is basically a free basic version that anyone can use indefinitely. However, The basic version will only be able to track Google Webmaster Tools’ external links across your whole site for past 30 days. You can Install the basic version here.
  • Pro Version 1.0b – With the help of this version you can enjoy tracking for 90 days, Including Google Webmaster Tools and Yahoo External Links for all listed subpages. Also this tool have additional feature for checking PageRank for all on-site listed pages as well as all listed external-links. This is available for just $5/Month. Click here to Install Pro Version.

Above installations require Mozilla Firefox 2.0 or above.

You can also see below Quick feature video:

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Effective Link Building Tips and Tricks

Wednesday, November 5th, 2008

Search engine optimization (SEO) has become the buzz word of today. In order to rank high in search engines a website should be optimized as per the guidelines of the search engine.

SEO can be divided in to two different categories the first one being onpage optimization and other one being the off page optimization. Onpage optimization involves in effective inclusion of keywords and phrases in domain name, website name, the content of the website, urls of internal pages, meta tags, meta descriptions, and alt image ids.

Offpage optimization is anything done outside the web pages and this includes backlinks, directory submission, article submission, and the like. This article is an attempt to elucidate the techniques in link building for a website.

One of the criteria for the search engines in ranking a website is the number of relevant backlinks. This process of acquiring relevant backlinks is known as link building. There different strategies for link building of which some are reciprocal links, one way links, paid links, text links, links through banners, links form blog sites, and more.

The following are the important point to remember when you start link building.

Dos

  • Your links should originate form web pages that contain relevant content to your website.
  • See that the web page from where you get the link has minimum outbound links.
  • Verify the crawl frequency to know if the webpage is crawled by major search engines.
  • See to that your links are visible to the visitors.
  • Confirm the page rank, traffic, duration of links, quality of links and the total number of outbound links before you get the link from a website.

Don’ts

  • Do not get links from unrelated websites.
  • Avoid websites with low page rankings/porn/adult sites.
  • Never go for penalized sites involved in Black Hat SEO.
  • Do not get links from websites that exaggerate their page ranks.

Guest Post By: Windows Vista Icon

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